Advocacy campaigns are essential for initiating societal and policy changes. Effective advocacy consists of collective efforts to steer public opinion and legislative action towards meaningful reform.

This advocacy strategy guide is designed to enrich the advocacy work of public policy and nonprofit professionals. Teams will gain an understanding of how to plan, execute, and evaluate advocacy strategies. With strategic planning, detailed analysis, and adaptive execution, teams will be empowered to navigate the advocacy landscape.

In this guide, you’ll learn:

  • How to set objectives and analyze the advocacy landscape
  • Effective audience engagement and message development skills
  • Strategies for leveraging digital platforms for advocacy
  • How to build and sustain coalitions
  • Ways to remain flexible and responsive in your campaign strategy
  • Methods to evaluate impact and reflect on the campaign

Download Plural’s advocacy strategy guide today!

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