Advocacy campaigns are essential for initiating societal and policy changes. Effective advocacy consists of collective efforts to steer public opinion and legislative action towards meaningful reform.
This advocacy strategy guide is designed to enrich the advocacy work of public policy and nonprofit professionals. Teams will gain an understanding of how to plan, execute, and evaluate advocacy strategies. With strategic planning, detailed analysis, and adaptive execution, teams will be empowered to navigate the advocacy landscape.
In this guide, you’ll learn:
- How to set objectives and analyze the advocacy landscape
- Effective audience engagement and message development skills
- Strategies for leveraging digital platforms for advocacy
- How to build and sustain coalitions
- Ways to remain flexible and responsive in your campaign strategy
- Methods to evaluate impact and reflect on the campaign
Download Plural’s advocacy strategy guide today!
More Resources for Advocacy Teams
The Hidden Cost of Treating Policy Tracking as a Standalone Function
When policy intelligence isn’t integrated into enterprise risk and compliance workflows, organizations miss early signals, underestimate impact, and struggle to translate external change into internal action.
How Affirm Streamlines Multi-State Bill Tracking with Plural
“With Plural, I’m not spending hours digging through legislative sites. It surfaces and summarizes what matters so I can stay focused on advocacy and stakeholder engagement.”
Why Policy Intelligence Belongs Inside Enterprise GRC
Policy tracking has historically lived with government affairs teams, while GRC systems have lived with legal, compliance, and audit. In practice, those worlds collide every day. Whether it’s a bill that creates new operational risk, a regulation that triggers internal controls, or an enforcement trend that demands executive attention.
