Advocacy campaigns are essential for initiating societal and policy changes. Effective advocacy consists of collective efforts to steer public opinion and legislative action towards meaningful reform.

This advocacy strategy guide is designed to enrich the advocacy work of public policy and nonprofit professionals. Teams will gain an understanding of how to plan, execute, and evaluate advocacy strategies. With strategic planning, detailed analysis, and adaptive execution, teams will be empowered to navigate the advocacy landscape.

In this guide, you’ll learn:

  • How to set objectives and analyze the advocacy landscape
  • Effective audience engagement and message development skills
  • Strategies for leveraging digital platforms for advocacy
  • How to build and sustain coalitions
  • Ways to remain flexible and responsive in your campaign strategy
  • Methods to evaluate impact and reflect on the campaign

Download Plural’s advocacy strategy guide today!

More Resources for Advocacy Teams

What I Learned from Working at a Startup Company as a College Student

By Jay Oliveira My time at Plural has been transformative.  As a third-year policy student at Suffolk University in Boston, I had already spent hours pouring over legislative websites for my coursework. I struggled to use legislative sources that would open up dozens of unreadable files, or would make it unclear what chamber the bill […]

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How Lobbying Firms Can Stay Ahead of AI Policy: 3 Powerful Strategies to Advise Clients with Confidence

As AI continues to transform industries and daily life, lawmakers and regulators across the globe are racing to keep up. From the EU AI Act to U.S. federal and state initiatives, artificial intelligence is rapidly becoming one of the most complex and urgent policy arenas. For lobbying firms and government affairs professionals, staying ahead of […]

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Offensive vs. Defensive Policy Work: A Strategic Guide for Effective Advocacy

How Policy Teams Can Balance Proactive and Reactive Strategies to Influence Public Policy Public policy work is often seen as reactive—responding to government proposals as they arise. While this “defensive” approach is crucial, it’s only part of the picture. Effective advocacy also requires an “offensive” or proactive strategy. Many policy professionals find themselves spending most […]

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