Advocacy campaigns are essential for initiating societal and policy changes. Effective advocacy consists of collective efforts to steer public opinion and legislative action towards meaningful reform.
This advocacy strategy guide is designed to enrich the advocacy work of public policy and nonprofit professionals. Teams will gain an understanding of how to plan, execute, and evaluate advocacy strategies. With strategic planning, detailed analysis, and adaptive execution, teams will be empowered to navigate the advocacy landscape.
In this guide, you’ll learn:
- How to set objectives and analyze the advocacy landscape
- Effective audience engagement and message development skills
- Strategies for leveraging digital platforms for advocacy
- How to build and sustain coalitions
- Ways to remain flexible and responsive in your campaign strategy
- Methods to evaluate impact and reflect on the campaign
Download Plural’s advocacy strategy guide today!
More Resources for Advocacy Teams
Plural Asks: Get to Know a Policy Pro
Recently we sat down with Ryann Hill from Indigo Hill Strategies to discuss her impressive career journey and what it’s like being a lobbyist. Indigo Hills Strategies is a boutique government affairs, public policy and lobbying firm specializing in navigating the complex landscape of policy, lobbying and strategic consulting to empower organizations to achieve impactful change.
Why Lobby as a 501(c)(3) Nonprofit?
Nonprofits have reason to care about policies that could improve or worsen the issues affecting their communities. But what room do nonprofits have to influence legislation? Can’t you lose your tax-exempt status advocating for specific issues? The answer is more complex than a simple yes or no.
Unlocking the Power of AI for Modern Lobbyists
Lobbying is all about staying informed, crafting compelling arguments, and building relationships with key stakeholders. With the rapid growth of AI tools, lobbyists now have access to solutions that can enhance their efficiency and effectiveness in unexpected ways.
